A Short Description of SEO

adrian morrison - seoOne of the methods Adrian Morrison uses to get targeted traffic and make money online is SEO. The dream of every website or webpage owner is for his site to rank higher in the search engine results page of the major search engines including Google, Bing and Yahoo. The best way to do this is through a process know as search engine optimization (SEO). The higher a page is ranked the more traffic it attracts and this translated to more revenues.

What Is SEO?
This can be defined as the process of obtaining constant traffic from unpaid, natural, organic or editorial rankings on the major search engines. All the search engines have pages that contain the results of all queries typed in their search portals. These pages are known as Search engine results pages or SERPs. They contain a list of websites with information relevant to the searched keyword.

How Is SEO Done? 
Search engine optimization is done by people with expertise in the field of web design, especially authoring. Each search engine has a set of rules, regulations and guidelines that a website has to adhere to or follows in order to obtain a favorable ranking on its SERPs. Additional tricks allow the website to rank at the top of the results page.

The things needed for a website to be ranked top include its loading speed, relevance of its keywords to the search question, the quality of its contents and of course, its adherence to the rules set by the search engine. The other things taken into consideration include user interface and experience.

Why Is SEO Important? 
Perhaps you already know it but the real purpose of SEO is to increase traffic to a website. Internet surfers naturally do not have time to scan through all the pages containing results. They rarely go beyond the first page. Search engine optimization increases the visibility of the website by ranking it among the first in the first page. This also increases the popularity of the website and therefore the potential of making more revenue.

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