Search Engine Optimization

Search engine optimization is a technique by which web sites try to increase their visibility on the Internet by making their site show up among the first hits returned by a search engine. The farther up in rankings the site is, the more likely it is that people will visit it. It is an Internet marketing strategy that considers how people search, who will be searching for the site, and what keywords they might use.

Search Engine Optimization Tips

Increasing search engine visibility can be accomplished by a variety of methods. Placing the right keywords around your site is a basic technique. Use your keyword in the title, URL’s, and image captions. Carefully choose the words you use–if you were searching for your site, what word would you use? But be careful not to go overboard, as too many keywords splattered across your site gets you labeled a spammer, and you will be ignored by search engines.

Linking back to yourself is also a great way to increase visibility. Make a practice of linking back to your archives when you create new content, and be sure the anchor words search engine friendly. As with your keywords, be careful not to get carried away; too many backlinks will annoy your visitors.

Making a site map makes it easy for visitors to get around your site. It also makes it easier for a search engine’s spiders–the tools they use to find and retrieve sites–to search your site.

Be sure your URL is search engine friendly, too. A long URL with stings of letters and numbers is off-putting to visitors and isn’t as easily picked up by the engines. A dynamic URL is probably the worst kind for search engine optimization.


Search engine optimization is a great way to increase traffic to your web page by making it easy for search engines to find it. Use these techniques, and you’ll be well on your way to getting more visibility on the Web.

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